If you want your dog to eat real chicken, not chicken flavour…
If you think what’s on the front of the bag should match what’s inside it…
If you wouldn’t eat ‘carcass meal’, your dog shouldn’t either…
If you want your pet to eat actual meat, and lots of it…
The next generation of pet foods that respect their biology
Most pet foods are made for convenience.
Our family of brands are made to respect your pet’s biology.
We start with real meat, and lots of it, just like nature intended.
Then add whole, natural food ingredients.
And leave out fillers, artificial additives, and anything your pet doesn’t need.
Because natural pet food isn’t a trend,
it’s getting back to what they’ve
needed to thrive all along.
- What you’ll find
Real, named food ingredients
Like fresh chicken, raw salmon, lamb meal, carrots, blueberries and sweet potatoes.
Meat-based recipes
Low in carbohydrates, and high in meat as the source of complete animal protein – built for how dogs and cats have evolved to eat.
Grain-free or Low-grain recipes
Made with veggies or smaller amounts of wholesome grains like oats, quinoa and whole grain brown rice.
Substantial amounts of real, fresh and raw ingredients
A variety of meats, organs, fruits and vegetables that naturally provide essential nutrients, gently prepared to preserve their nutritional integrity.
Precisely balanced with supplement-level support
Nothing in excess. Nothing missing. A complete spectrum of macro and micro nutrients, vitamins, minerals and amino acids, supported by naturally occurring, high-potency compounds like DHA, EPA, glucosamine, chondroitin, probiotics, prebiotics and botanicals.
High transparency, safety and traceability
Made in world-class kitchens with strict quality controls that go well beyond mandatory industry requirements.
Naturally flavoured and preserved
True flavour comes from real meat and natural food ingredients, which are preserved naturally.
- What you won’t find
Waste by-products & mystery meals
Like carcass meal, animal or plant derivatives, animal fat or cereals.
Grain and plant-based recipes
High in carbohydrates, and plant proteins to replace meat, inflating protein levels by relying on low-cost fillers.
Industrial grains and cheap fillers
Made with refined grains, grain by-products, GMO’s and common allergens like corn, wheat, gluten or soy.
Highly processed ingredients
Only dry, pre-processed ingredients or with a token sprinkle of fresh ingredients to support claims, not nutrition. Then cooked at high temperatures, compounding nutrient loss at every stage.
Synthetic, generic vitamins and minerals
Balanced only to meet mandatory label requirements and often limited to the top five crude macronutrients. Relies on one-size-fits-all vitamin and mineral premixes designed for compliance not optimal long-term health.
Low transparency in formulation, sourcing and production
Where ingredient origin, quality and quantity aren’t always clear and the production meets a minimum, “pet grade” standard.
Artificial additives and preservatives
With added colourants, flavourings and preservatives necessary to enhance taste and appearance.
Know the signs
These issues are often the result of food that’s built to meet the minimum requirements, and not much more than that. But natural pet food can help change that.
Is your pet itchy? Has red ears or paws? Or smells bad?
These issues are often the result of food that’s built to meet the minimum requirements, and not much more than that. But natural pet food can help change that.
A variety of real animal proteins and natural fats with the right balance of Omega-3 and Omega-6 fatty acids helps restore balance from the inside out.
Digestive issues and not-so-great poops?
High carbohydrate loads and lower quality, pet grade ingredients like industrial corn and wheat, with plant proteins like soy and gluten, can disrupt gut health and make digestion harder for pets whose short, acidic digestive tracts are geared for a predominantly meat based diet with little plant ‘bulk’.
Real, quality animal protein, fat, fresh fruit, and veg, supported by the right blend of gut healthy fibre, prebiotics and probiotics, are easier to digest, helping support better quality, smaller stool, nutrient absorption, and overall gut balance.
Is your senior losing their spark? Or your large breed slowing down?
As pets age, their nutritional needs shift as does their ability to effectively extract nutrition from lower quality diets, especially when it comes to protein intake and maintaining muscle mass and mobility.
High-quality, easily digestible animal protein helps support muscle mass and conditioning. High levels of naturally occurring active compounds like glucosamine, chondroitin and Omega 3’s improve joint strength and reduce inflammatory processes. The right diet keeps them feeling like themselves for longer.
Are they looking chubby?
Diets high in fast carbohydrates and low-quality fillers can lead to excess weight gain, without delivering on proper nutrition.
Help them lose the weight, but not their overall coat and body condition with high protein, low carbohydrate and calorie controlled diets that are lower in fats and supported by an increased natural fibre blend inclusion.
Are they a fussy eater or simply experiencing flavour fatigue?
Artificial flavours and bland, industrial ingredients that seldom go beyond corn and a sprinkle of dry chicken meal, can dull a pet’s natural appetite and disconnect them from real food.
Real, fresh meat in abundance delivers the flavour pets instinctively crave, making mealtime more enjoyable and tasty. Rotate the different animal protein flavours so they never grow bored again.
Is their energy low and inconsistent?
High carbohydrate and poor-quality diets often lack essential nutrients and can cause blood sugar spikes and crashes.
Nutrient-rich, low-GI recipes provide sustained energy, supporting vitality, stamina, and overall wellbeing by making sure all the macro and micro nutrients are present naturally and balanced optimally.
The mark of naturally
better nutrition
Look out for this sticker on Go Natural brands in store.
with the family of brands that do it right
Meat-first formulas that include exceptional ingredients like cage-free chicken, pasture-raised lamb, and fresh salmon, paired with wholesome grains and superfoods like chia seed, quinoa, and spinach, resulting in food at an affordable price from the largest producer of natural and grain-free foods in the world.
Inspired by ancestral diets, these grain-free recipes include unique protein sources like roasted venison, bison, smoked salmon and wild boar for pets who are on the hunt for something tastier.
Complete wet food made for dogs and cats with real, human-grade ingredients, including chicken breast and hand-flaked fish like tuna, salmon, and mackerel. Their recipes are high in moisture and protein, low in fat and carbohydrates and free from grain and gluten. Open a can and see the difference.
Crafted in world-class kitchens using some of the world’s best ingredients, ACANA includes 50–75% quality animal ingredients including ranch-raised meat, free-run chicken and wild-caught fish. To top it off, it’s balanced with fresh fruits and vegetables, wholesome grains and botanicals like butternut, berries, oats and turmeric. Allergies, weight issues, digestive issues and more…ACANA has the solution.
You can’t do much better than ORIJEN for your pets. It’s the pinnacle of what a biologically appropriate diet can be, with up to 90% fresh, raw and dehydrated animal ingredients, precisely balanced in wholeprey ratios of meat, nourishing organs and cartilage, finished with whole fresh fruit and veg, botanicals and probiotics. Perfect nourishment for amazing athletes, and those totally adored, “forever” pets.
