About us
Our journey started with a Russian Blue cat called Salvador, whose health improved dramatically after switching to a meat-based, biologically appropriate diet.
That experience shaped our belief that nutrition is the foundation of pet wellbeing and set us on a path to introduce South Africa to a better way of feeding pets. And once you see the difference, you can’t ignore it.
From one story to a bigger mission
What began as Salvador’s transformation in 2010 has grown into a business dedicated to making world-class pet nutrition and care more accessible across South Africa with trusted products for different needs and budgets.
We’re a distributor of natural, premium pet food and world class pet brands.
We partner with global brands that believe in natural biologically appropriate nutrition and better care — backed by strong distribution and real category expertise. But more than that, we’re here to shift the standard.
Our philosophy
We believe every pet has unique needs and behaviours, and deserves access to world-class care.
We partner with leading brands to bring trusted products to African pets.
We share category expertise and drive thought-leadership to help improve everyday pet care.
We’re committed to raising the standard of pet care through better service and support.
